Search Engine Optimization (SEO) is the practice of optimizing a website to rank higher on search engine results pages (SERPs), thereby increasing the quantity and quality of traffic to the website from search engines. SEO involves various techniques and strategies to make web content more appealing to search engines like Google, Bing, and Yahoo.
Why is SEO Important?
- Increased Visibility: Higher rankings in search results lead to more visibility for your website.
- More Traffic: Better visibility typically results in more organic (non-paid) traffic.
- Credibility and Trust: Websites that appear on the first page of search results are often perceived as more trustworthy.
- Better User Experience: SEO practices improve the usability and user experience of a website.
- Competitive Advantage: A well-optimized site can give you an edge over competitors.
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